99 dollar music videos

What is it?
99dollarmusicvideo.com Is a you tube channel which has various types of music videos which have all been created with a minimum payment of 99 dollars. It it to show people that it is possible to create a music video on such a low budget. The videos include essentials such as fast cuts and effects which would be expected in a normal music video that costs thousands. Yet as it is a budgeted version, the quality wouldn't be as good as a professional music video as the facilities would be limited and the quality wouldn't be as good either.

What is their ethos?
What they intend to do, is to make people feel as if anything is possible. People would like to get into the music industry but to do so you have to get yourself noticed and this is certainly on way of doing it. By having your own music video would get noticed to an audience because it is creativity made within your own home yet it is pleasing to watch. As it would catch viewers it would then get you noticed as people would then have recommendations on it. By doing this, it gives people the chance to get noticed and have their very own music video to how they want it all for a low cost.

What labels and genres appear on the channel?
The main genres that appear on the channel is rock and indie. this is because they aren't as common and therefore have a harder chance to get into the higher business of the music industry.The genres are also quick to work with as the video doesn't have to have a relation to the words because that's what they are commonly known to do.

How does it encourage audience participation?
This encourages the audience's participation as it lets them know that it is possible to do their very own music video on a low budget. If they are interested, they can make it happen. It is an experience to get them into the feeling of it all without having the expenses to worry about and then can call it their own so they have complete control over it all.

Is it possible to make professional 99 dollar video?
It is not possible to make a professional $99 music video as the effects, cuts, quality etc. all have to be to the best. All the equipment would be high end and it would most probably cost double if not more than $99 just to use it. There are also computerized equipment to edit the video which would also cost a lot of money. Then there are extras, location and costume to add on top of that. All of these feautures are considered in a professional music video to make it high quality to the viewer to give the artist a good image. For the $99 you are very limited which bakes it look amateur.

Goodwins ideas about Music Videos

Andrew Goodwin spent years analyzing music videos and the music industry. He then put together a set of key features which applies to all music videos. Although not all features would appear in each video, at least one would fit in its purpose. These key features were then illustrated in his book 'Dancing in the Distraction Factory' in 1992.

Illustration is the simplest concept to base a music video around as it is just a visual mage that matches up with the lyrics being said. A good example is Owl City-Fireflies because at 00:29 as the word 'Fireflies appears on a toy gadget it is exactly when he sings the word. This then occurs again at 00:55 when he says 'Slowly'. Also at 1:19 as he says 'Fox Trot', he is pushing a button which is labelled for trop.

amplifying is when the video doesn't match the tone of the lyrics. For example, in 'Adele's-Someone like you', she seems to be emotional throughout the whole video but the song itself is about her getting over it and moving on. At 01:09 she says 'For me, it isn't over' which is a positive thing to be saying but she looks depressed which indicates no relation. This occurs a few times throughout the whole video.

Iconography is an action that is repeated throughout a music video and over many more of the artists video. This is like a trade mark to make something resemble them so they would always be remembered. Amy Winehouse's hair is a good example as it is her hairstyle in the majority of her music videos and it is still remembered now after her death. In 'Tears dry on their own' the first time you see her signified hair is at 00:09. This hairstyle is kept throughout the whole video and throughout many of her others.

Close-ups are a common feature in music videos to promote the sales for the single. It is to show the artist commonly throughout the video but is mostly used on female artists to show them as a sexual object to the audience other than a genuine artist. It is clear in 'Britney Spears'- Prerogative' as at 00:06 there is a close up of her straight away and then again at 00:10 of her lips which symbolises a sexual context. It then shows her at 00:38 as she is on a car bonnet in the water.

Voyeurism is to have a sexual appeal to the artist. This is commonly for women to gain a large male audience. 'What's my name' by Rihanna, in the supermarket at 00:16 is a back shot of her which is showing her as a sexual object as you cant see her face. Again at 00:44 is a close up to her thigh/ bum area which is a sexual appeal to the audience to get an attraction mainly from males.

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