Artist Email

This was the e-mail that I had sent to my chosen unsigned artist. I chose this artist because I knew that I would get a positive reply as I know the person myself. I had stated that I would be creating a music video to it in which they can not have any interaction, meaning they can not change anything to the video once I have created the final piece. I also stated which song of his I would like to use so he knew which one I was talking about. The reply was positive just as I expected and they agreed to not have any interactions with the music video once it has been finished.

WEEKLY PRODUCTION LOG: Week 1

This week we had all finished our PITCH presentations and got feedback from the audience in whom we presented it to. I had to upload both of the videos to blogger and you tube and then give a brief reflection of it as a whole from my point of view and the audiences point of view on blogger.  We then paired up with someone ‘I’m with Aisha’ so that we are able to work with someone and focus on one video other than two videos. We both decided to chose my idea because it was more simple yet relatable to the audience more than what hers was. The reason why I am with Aisha is because I think that she has the same ideas as me and we would be able to relate each idea to the other and expand on the overall outcome of what we would want it to look like. When we decided to be together, we had to make a short video and answer a few questions of why we chose to work with each other and if there would be any problems in the production schedule. Once the video was over and done with, we had to do a production plan in which we laid what would happen and who would be in the video at each part of the video by matching it up with the chorus, verse and outro. We also included an intro because at the beginning of the song, there is a slight set up which can be used to start of the narrative side to the video as a whole.

Pitch & Reflection

In my opinion, I thought that in my presentation, I had excelled the amount of information that was needed pretty well. I gave a reasonable explanation for every key aspect that I would like to include into my music video. I also gave clear examples for the majority of the things that I would like to include in some way in the music video. Although I thought that my presentation went well as a whole, I think that some of the exampled videos could have been a bit longer so that the audience could have got a better view of what I was going for. I would also like to have added a bit more information on the artists look in which I could have said why I wanted it to be and indie style and how it would have related  it to the music video and genre a bit more.

From what I was able to see and by the questions I was getting, the audience did get a clear view of what my music video was going to be like. They were able to understand a strong structural base of what I am going to build on to increase the e overall look of my video when it comes to the completed edition. All of the questions that I was receiving was to go more into depth about each idea I would want to interpret into the music video at some point. There was strong feedback so that I know that ideas I had gone for would work well as the audience that was there for the presentation were aware. This could mean that a wider audience would also be able to give me the same feedback on my presentation and if not better so I could increase the overall look.

One weakness that was pointed out is that i didn't actually use animation in a way that i wanted it to be shown but it was special effects instead. In this case, I then corrected it to make the audience aware of what I was really trying to show. There was also a point where the actors had no filming time scheduled together so it was a bit confusing to the audience. I then also corrected this and said why they were not needed to film together by using individual footage and edit together and why I would do this as it is a point of view memory. Also not everyone was clear on what was meant by ‘indie’. This was then took into depth and I was able to explain it to the audience as a whole so they knew what it meant and was able to visualize it to my music video idea.

Overall, I think that there could be a few changes to make my music video idea better and more interesting to the viewers. I would maybe have actual scenes with the two actors together to make the video more relatable other than having separate footage and having to edit over it. Although it is a point of view flashback, if there was an actual scene with them together, it would make it more relatble and interesting. I would also try looking into a more understandable look so that it would appeal to more people as ‘Indie’ was clearly not a high up attraction to the audience in which I presented my pitch to because they didn't know what it meant. I would also add a few effect in there to emphasize each shot such as slow motion when the class breaks etc.

Rationale

Artist's Identity

Robert Staines is a 19 year old male who is originally from Essex. He set up a you tube account in which he done covers of songs. He then started to write his own songs and post them up to and still does both on a steady basis. All of his covers and own songs are piano acoustics which means there isn't much of a beat but you can still get the vibe from the song. He goes for more indie type songs as it best suit's his voice and style. A good example that fits his style of music would be 'Arctic Monkeys- Why'd you only call me when you're high'. This is because the tomes of the voice bets fits to his. His clothing would stick to indie just like his music genre. This is because it will link in well with what he does. An indie style is more shirts, leather and denim layered up on top of each other. A basic outfit would be skinny dark jeans with suede shoes or boots, a shirt and a leather jacket. This is the basics to the outfit but then can be made more effective by using accessories such as sun glasses, a beanie or leather bands.The colours that i would use for my artist are more rustic colours such as dark blues, browns, reds and blacks. This is because they have a more rustic feel to them and they all go well together. No matter how many of these colours you put together, in some way they will all link really well together and will emphasize on that indie vibe. George Ezra and Passenger both have the indie style of what the artist will be portrayed as also. The typography best used for the logo would be 'Serial Publication by KC fonts' as it sticks to the indie vibe and has an authentic look to it. It would also look good on any imagery and still stand out as it has an old shabby look to it. The mise-en-scene that i would use is more outdoors to fit his song. This is because it will relate to his lyrics as well as theme and genre. I would use open spaces such as a field to emphasize lyrics and also enclosed spaces like a small room to also show the lyrics meanings. There would also be a few places along shabby roads to make the video more enthusiastic to the style. The imagery that comes in mind about their song is about a girl they care about. As this is what i see, i would use a girl as the main focus point throughout the video. I would have imagery of her walking alone and running in open space to show the different sides there are to her in which can be manipulated which will also link up to the lyrics in the song. She would have a feminine indie look to her which makes her look suttle and if anything pure but a twist. This would be to show the different sides that someone can have.This is the person that i would have play the character in my video as she originally has that look that i am going for and would fit perfectly in the style of music video i would want to present.

Analysing your song

These are the lyrics to my song that i have chosen to use which is Sweetheart by Robert Staines.

These are the analysis of the lyrics to what i think the meaning is of them.

Through these lyrics and the meanings of what i think they mean, i would say that this song is more for late teenager to adults as it is more on love and relationships. Although young people have relationships, they don't understand the true meaning of it and mostly fall for lust which is completely different and often leads to short relationships. By these meanings, it is showing someone care for someone else and not wanting them to change in to something they are not made to be just because of thoughts that run through their minds. The gender is both for male and female as it is based on relationships whether they are the opposite sex or the same. Either way the feelings would still remain the same as it is an intimate relationship. The location of the song originally is just Robert performing in a room but through the depth of the lyrics, it can be taken to various locations. An outdoors location would fit best as it would symbolize the freedom that one partner is willing to give to the other in willing for them not to change. The temp of the song is a steady pace as it is telling a serious and meaningful story to it. the tempo then becomes more vigorous as it comes to the chorus. To visually communicate this into my own video, i would emphasize the relationship between two people. I would use various locations to show the change in mood that occurs in a relationship and the location will also link to the lyrics, like when it says 'Stars' i will do an outdoor shot at night of the sky. By having these types of shots, it will show a link to the song through the story line. There would be a lot of couple shots as well as single shots to show the difference there is between the two and the emotions through the separation. I would also have an argument scene to show the reason to this song and what is the problem of the situation. By having these types of scenes, will show all the different types of emotions that are enhanced through the song lyrics.