Purpose of a music video

A release of a new music video is to show awareness to the audience. Even though they may have heard the song already, the video would make them become more into the song as the video makes the song more amusing. Ed Sheeran is already a highly known artist and has a constant release of songs that people are deeply in to. One of his recent songs “Thinking out loud” has a new music video that has been currently released. It is shown everywhere and constantly so people would become more aware and be able to show that they are interested in the video as well as the song.

The music video promotes the record label as well as the artist. This means that the record label would be getting advertisement so that other artists would be interested in using that company. The artist would also be promoted and get known by being viewed by numerous amounts of people. For every time the music video is played, there is advertisement towards it so they would be getting money from it. This is showed by adverts, YouTube videos and many more. VEVO is a highly known label which is promoted throughout YouTube and is shown on pretty much every music video know. The name of the company is shown throughout the video on the top right corner.

Art is a way to make the video and artist look good. It is a way of showing the audience what the song is about and what the artist wants to portray themselves as. Some videos are very artistic and contain more graphic than reality footage. “It Girl” by Pharrell Williams is on a game based video but there are edits of him coming in. These edits make him look as if he is part of the ‘game look video’ or even some sort of glitch. He first appears in the video at 0:29 in a retro glitch sort of way. He then appears again at 1:35 as an image of a character that you would commonly see in most games.

An image is to be built upon the artist to how they would like the world to see them. By doing various things would change their image completely. They may go from genuine acts which everyone will like to doing something really out there such as down dressing. Miley Cyrus is a good example for this. In her acting days she done closed music videos that didn’t really portray her real image, it was the image that everyone else wanted to see. Now her acting career for Disney is over, she has opened to the true self which she now wants people to see her as.

Synergy is a song that has been composed from a film. It pre plays in the film then later releases as a single. The video if usually a scene from the movie or has clips from it. “Men in Black” By Will Smith is one of the most common examples for synergy. The complete song has all clips from the movie. “Let it go” from Frozen is a more recent example. The whole music video is also from the movie so it is therefore completely synergy. This will make the song a permanent symbol of relevance to the movie which it is played in.